About us

Hello and welcome to Plush Society - I'm Chloe, the proud owner of the internet's newest yarn shop! I live in East London with my partner and our two special cats, Mooncake and Bug.

I'm kinda obsessed with knitting - I thought I'd try it out as a sofa hobby to help me cope with chronic illness. And here I am, many cardigans and hats later, opening my own little knitting shop. I didn't see this coming and I couldn't be happier!

My ultimate dream is to grow this business and open a welcoming, inclusive and funky knitting cafe in my area of London. Somewhere full of beautiful yarn and accessories, that's also a great cafe-bar in its own right. I'm a bit of a coffee snob, so only the best beans and milks will do. Locally sourced craft beers, organic wines, alcohol-free cocktails, and a huge communal table right in the centre of the space for everyone to enjoy them on! 

London can be a lonely place, and I want to create a comfortable environment for people to meet friends old and new, and maybe pick up a new skill while you're with us. Late night craft socials and drinks, early morning flat whites and cast ons, me-time with a good book - I want there to be something for everyone.

This is why I chose the name Plush Society. I see this little business blossoming into a new craft society, both online and off-line. 

And I would really love for you to be a part of it :)

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